Big Thinkers: Reprise’s Graham Wilkinson on machine learning for marketers

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This is the first in a regular series on Think with Google Canada, in which thought leaders share their insights and guidance on topics that are top of mind for Canadian marketers. In this installment, Graham Wilkinson, Global Head of Product at Reprise,offers his advice on how to get started with machine learning.

5 questions to ask yourself about your mobile strategy

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Webvalue Mobile Strategy Blog Post

We know that more than half of web traffic comes from mobile.1 Despite these numbers, mobile conversion rates are lower than desktop.2

Milliseconds earn millions: Why mobile speed can slow or grow your business

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Mary Ellen Coe is the president of Google Customer Solutions. Here she explains why more businesses, even beyond e-commerce, should look to mobile site speed as a growth driver.

I meet with hundreds of business owners and executives a year, from Merz Apothecary, a local pharmacy in Chicago to major international brands. And what they all have in common is that they want to grow. While there are as many growth strategies as there are types of businesses, there’s one area where nearly every business has room to improve: the mobile web.

Make it fast and frictionless: The best ways to win on the mobile web

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Webvalue Mobile Web Blog Post

we’ve all been there before: You try to search for something and make a simple purchase on your mobile phone, and you find roadblocks everywhere. The site is too slow to load. It’s impossible to find the item you’re looking for. The checkout process takes forever. You abandon your cart in frustration.

This familiar situation can have a considerable impact on a brand’s bottom line. Even a one-second delay in load time can impact conversion by up to 20%1, meaning too many Canadian companies are missing out on conversions that should be quick and easy.

Developing a Digital Marketing Strategy For Millennials

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Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them.

Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

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Major Ad Updates From Instagram, Snapchat, Facebook + Pinterest

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and allocate digital media funds. It will, therefore, be important to have these key updates on your radar when building upcoming social media strategies.

Check Your Site’s Mobile Ranking Readiness in 3 Minutes

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Check Your Site’s Mobile Ranking Readiness in 3 Minutes

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want search results to cater to a mobile user experience. So here are 5 quick things you should do to make sure that your site maintains its search dominance on mobile.

1. Run a Mobile-Friendly Test

 

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