Digital Strategy

Data empowers marketers to make better decisions and take smarter risks, but sometimes the best intentions lead to the wrong solutions. Interpreting data isn’t always easy, and I’ve seen marketers come up short by not allowing themselves the space to learn, grow, fail, and improve from their collective experiences.

A campaign that falls short of its goal can teach just as much as one that succeeds. And marketers that wish to do the right thing, well, can learn from how they do the right thing, poorly.

We know that more than half of web traffic comes from mobile.¹ Despite these numbers, mobile conversion rates are lower than desktop.²

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them.