March 2017

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them.

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and allocate digital media funds. It will, therefore, be important to have these key updates on your radar when building upcoming social media strategies.