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we’ve all been there before: You try to search for something and make a simple purchase on your mobile phone, and you find roadblocks everywhere. The site is too slow to load. It’s impossible to find the item you’re looking for. The checkout process takes forever. You abandon your cart in frustration.

This familiar situation can have a considerable impact on a brand’s bottom line. Even a one-second delay in load time can impact conversion by up to 20%¹, meaning too many Canadian companies are missing out on conversions that should be quick and easy.

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them.

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and allocate digital media funds. It will, therefore, be important to have these key updates on your radar when building upcoming social media strategies.

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want search results to cater to a mobile user experience. So here are 5 quick things you should do to make sure that your site maintains its search dominance on mobile.

1. Run a Mobile-Friendly Test