we’ve all been there before: You try to search for something and make a simple purchase on your mobile phone, and you find roadblocks everywhere. The site is too slow to load. It’s impossible to find the item you’re looking for. The checkout process takes forever. You abandon your cart in frustration.
This familiar situation can have a considerable impact on a brand’s bottom line. Even a one-second delay in load time can impact conversion by up to 20%1, meaning too many Canadian companies are missing out on conversions that should be quick and easy.