How to measure what matters most: A measurement model for success

How to measure what matters most: A measurement model for success, WebValue, BlogPost

A measurement model for successWith today’s complex consumer journey, it’s more important to know your customer than ever before. But knowing your customer has never been more difficult — partly due to the fact the customer journey has become fragmented, but also because most marketers organize their data around legacy systems, rather than the customer.

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