social media

The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

when it comes to digital, advertisers have long aimed to reach audiences with a relevant message at exactly the right moment. However, few advertisers have taken this phrase as literally as IKEA Canada, with their Complete Sleep campaign.

IKEA Canada recently partnered with YouTube and agencies Jungle Media and Rethink to create their first digital-led video campaign, “Complete Sleep.” Together, they created a personalized video campaign rooted in deep consumer insights to influence sleep-deprived Canadians to visit IKEA stores to buy new bedroom products.

Everyone wants to know, “How do we market to millennials”? Regardless of who you are, you need to understand the biggest generation in history and what you can do to connect with them.

Although we’re only one month into 2017, several advertising opportunities are either being tested or have already rolled out across various social media channels. These exciting changes will affect the ways in which advertisers reach their audience, convey messaging, and allocate digital media funds. It will, therefore, be important to have these key updates on your radar when building upcoming social media strategies.