Digital Marketing

There’s never been a better time to be a creative. In an increasingly cluttered world, there’s more need for big thinking and enormous power in great ideas. Research backs up what we intuitively know to be true: Creative assets are still the most important element in driving sales, according to Nielsen Catalina Solutions. 

The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

when it comes to digital, advertisers have long aimed to reach audiences with a relevant message at exactly the right moment. However, few advertisers have taken this phrase as literally as IKEA Canada, with their Complete Sleep campaign.

IKEA Canada recently partnered with YouTube and agencies Jungle Media and Rethink to create their first digital-led video campaign, “Complete Sleep.” Together, they created a personalized video campaign rooted in deep consumer insights to influence sleep-deprived Canadians to visit IKEA stores to buy new bedroom products.