Google

we’ve all been there before: You try to search for something and make a simple purchase on your mobile phone, and you find roadblocks everywhere. The site is too slow to load. It’s impossible to find the item you’re looking for. The checkout process takes forever. You abandon your cart in frustration.

This familiar situation can have a considerable impact on a brand’s bottom line. Even a one-second delay in load time can impact conversion by up to 20%¹, meaning too many Canadian companies are missing out on conversions that should be quick and easy.

Last month, Google announced that they were testing their mobile-first indexing. This means that the search ranking on mobile devices will differ from desktop. This makes total sense, as mobile users have surpassed desktop users since 2014, you would want search results to cater to a mobile user experience. So here are 5 quick things you should do to make sure that your site maintains its search dominance on mobile.

1. Run a Mobile-Friendly Test