Why data-inspired creativity is the future of effective marketing

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Why data-inspired creativity is the future of effective marketing, WebValue, BlogPost

There’s never been a better time to be a creative. In an increasingly cluttered world, there’s more need for big thinking and enormous power in great ideas. Research backs up what we intuitively know to be true: Creative assets are still the most important element in driving sales, according to Nielsen Catalina Solutions. 

Think beyond the buy: Shopping is an omnichannel journey

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Shopping is an omnichannel journey, WebValue, BlogPost

Marketers understandably tend to obsess over purchases. Even if they know that there is an entire journey leading up to a purchase, the actual sale is the tangible result of all their efforts and the thing that puts money in the coffers. That means many end up focusing on where that purchase gets made, online or in-store.Shopping is an omnichannel journey

How to measure what matters most: A measurement model for success

How to measure what matters most: A measurement model for success, WebValue, BlogPost

A measurement model for successWith today’s complex consumer journey, it’s more important to know your customer than ever before. But knowing your customer has never been more difficult — partly due to the fact the customer journey has become fragmented, but also because most marketers organize their data around legacy systems, rather than the customer.

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry

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How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry, Blog Post

The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story.

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